Wine · Brand · AIBased in Hong Kong

Wine expertise.
Creative thinking.
AI in practice.

I’m Andrew. I bring a wine professional’s perspective to brands, communication and the practical possibilities of AI.

A little about me
A speaker presenting a bottle of wine to guests at a tasting
Wine, shared in person.HONG KONG
DipWSET · FWS · IWSInternational Kikisake-ShiWhisky Ambassador
01 / BACKGROUND

Wine, sake & spirits. A broader perspective.

My background brings together wine, brand communication and a curiosity about how people connect with places and products. Based in Hong Kong, my professional experience includes ASC Fine Wines.

Alongside a BA in Accounting & Finance from Newcastle University and an MA in Tourism, Environment & Development from King’s College London, I have pursued specialist qualifications in wine, sake and whisky.

I hold the WSET Level 4 Diploma in Wines, together with French Wine Scholar and Italian Wine Scholar qualifications. My studies also extend to sake through WSET Level 3 and International Kikisake-Shi, and to whisky through the Whisky Ambassador programme.

Today, I bring that same commitment to learning into my use of AI: exploring ideas, organising knowledge and developing digital projects, while keeping professional judgment at the centre.

Qualifications & certifications

View credentials on LinkedIn ↗

Wine

  • WSET Level 4 Diploma in WinesWine & Spirit Education Trust
  • French Wine ScholarWine Scholar Guild
  • Italian Wine ScholarWine Scholar Guild
  • German Wine Academy Level 2Deutsches Weininstitut

Sake

  • International Kikisake-ShiSake Service Institute
  • WSET Level 3 Award in SakeWine & Spirit Education Trust

Spirits

  • Whisky AmbassadorThe Whisky Ambassador Ltd.
Guests around a tasting table during a wine presentation
Around the tasting tableWine & conversation
Group photograph at a Domaines Barons de Rothschild Lafite wine dinner with Market Place
An evening of wine & connectionWine dinner
02 / EXPERTISE

Three perspectives. One approach.

01

Wine & understanding

A grounding in wine, its origins and its context. Making the subject approachable while respecting the details that make each wine distinct.

02

Brand & communication

Thinking about who a brand speaks to, what it stands for and how its story comes to life through content and experiences.

03

AI & everyday work

Exploring AI as a practical working tool—for developing ideas, organising information and bringing digital projects to life.

03 / AI IN PRACTICE

Curiosity, put to work.

i.

Ideas into structure

Using AI to explore directions, organise a brief and develop a clearer starting point for creative work.

ii.

Knowledge with context

Bringing information together, then applying subject knowledge to question, check and refine the output.

iii.

From concept to website

This website is one example: a personal profile developed through an AI-assisted process, from positioning and copy to design and implementation.

04 / GET IN TOUCH

Good conversations start with a hello.

For conversations about wine, brands or practical uses of AI, connect with me on LinkedIn.

Connect on LinkedIn